When opening their Brunswick burger joint, Karen Ascui-Rodriguez and her husband Franco Caruso wanted a name that’d accurately reflect their outlook on life. “We wanted something with a little bit of edge, with a bit of grunt,” says Ascui-Rodriguez. “Something with balls, really.”
Given Melbourne’s crowded hamburger market, it’s important to stand out. Ascui-Rodriguez and Caruso – who own the popular Lolo and Wren cafe just next door – intend to make produce their point of difference. “Even though you’re getting yourself a dirty burger, you’re getting Clover Valley, you’re getting Milawa free-range chicken,” says Ascui-Rodriguez.
The entry-level burger is the $12 Rude Boy, with a Wagyu patty, pickles and tomatoes on a sesame-seed bun. The Big Popper adds fried jalapeño poppers and cheese. Cubano Fries are served with pulled Golden Planes pork shoulder and chorizo, while the mildly un-PC “ghetto fries” are served with avocado and house-made relish.
Equal care has gone into Rude Boy’s fit-out, favouring recycled materials (such as a feature wall made of reclaimed doors), low-impact lighting and the compulsory neon sign. At the moment, punters need make do with soft drinks, but a liquor license is in the works. As far as tunes go, there’s occasionally a little rude boy ska from where the diner takes its name, but usually it’s a more modern classic: “We play a little bit of everything; we play a bit of reggae, but we play a lot of hip-hop because that’s the way we roll.”
Rude Boy Burgers
482 Albion Street, Brunswick West
(03) 9386 4302