The Fresh Hood Market launches in Preston this Saturday, a new project that brings food, art and live music to the newly extended Preston Market site.
The revamp is part of The Space Agency’s efforts to inject new life into the traditional market, which has been a community hub and fresh-produce mecca for 46 years. The agency activates underutilised spaces, such as main streets, shopping centres and open areas. It has recruited street artists – including Dvate, Mayo, and Cam Scale – to transform the space.
There’ll be Filipino street food from Hoy Pinoy – you’ve seen it at the Queen Victoria Market and Night Moodle Market. Henrietta’s Chicken Shop will also set up, as will a new burger venture, Meet Patty, by St ALi chef Andy Gale. 3 Ravens Brewery will pour the beers.
Award-winning salon Eye Am Hair will also be there. An event space that can hold 500 people will open in October with the City of Darebin’s annual Music Feast Festival. There’ll also be regular live-music events.
“[It’s] open and free-flowing, so visitors can pick up food and drink … and come together to soak in the atmosphere of this unique building,” says Crag Carrick, a strategist at The Space Agency. He hopes it will be as much a place to take the family out for a meal as to stop by for a beer after work.
“Preston Market is already a really bustling place in the heart of Preston, but it's only open four days a week. It currently doesn't trade on Sundays or late at night.”