Inspired by the dedication and commitment of everyone who worked there, she left her career in engineering to pursue one in hospitality.
That was 2008.
Reid began Lune as a small wholesale operation, before moving to a retail-only concept – a tiny space in Elwood – in 2012. This week Lune returns to its roots, with its pastries to be sold outside the company’s own Collingwood headquarters for the first time since those early days. Cumulus is one of the places they will be available.
“For the past three years we have had hundreds of requests to supply wholesale,” says Reid.
But the timing hasn’t been right. Now, with a strong base of skilled pastry chefs, Reid feels a small wholesale arm is the next logical step.
Beginning this week, the four venues will sell a small quantity of traditional croissants; twice-baked almond croissants; and lemon-curd cruffins. Initially, these orders will not significantly increase the volume that Lune currently produces.
“We have purposely done this to ensure quality and consistency… as we have done with everything else with Lune,” Reid says. “We will grow slowly and sustainably.”
The flagship is only open Thursday to Monday, so the new seven-day-a-week wholesale operation means you will now be able to get your Lune fix on Tuesday and Wednesday as well.
But with a limited supply, it’s still best to set that alarm.
119 Rose Street, Fitzroy
03 9419 2320
Thu & Fri, Mon from 7.30am
Sat & Sun from 8am