CupFull, a collaborative project by Small Batch Roasting Co. and design agency Red Robyn, ticks all of the boxes: looks good, tastes good and does it all for a good cause.
The initiative, arriving just in time for the gift-giving season, combines Small Batch’s coffee nous, Red Robyn’s sharp design and an aim to support Melbourne’s local community. The result is an Ethiopian, Hunkute-style coffee (floral, aromatic and described by its creators as, “Christmas in a cup”.)
Red Robyn’s red and green design is vibrant and festive, not overdoing the Christmas theme, but creating a product worthy of gifting the coffee-connoisseur in your life.
Of course the real selling point is that $1 from every bag sold is being donated to FareShare. The Melbourne-based charity rescues our doomed, surplus food from supermarkets and farmers and creates nourishing meals for those in need, using Australia’s largest charity kitchen in Abbotsford. Incredibly, with every $100 raised, FareShare is able to distribute 200 meals to those who need them most.
A 250-gram bag of CupFull beans for either filter or espresso coffee will set you back $18, or you can save yourself a dollar and double your donation by purchasing a gift pack of two 250-gram bags for $35.
CupFull beans are available now from the CupFull website.