It just escalated.
Cafe 51, a Melbourne burger restaurant with locations in South Melbourne and St Kilda, is giving away free burgers for life to any dedicated individual who gets a burger tattoo.
Not any burger – it has to be an inked replica of a burger on the current Cafe 51 menu. And it has to be to scale.
If you really, really want a free burger every day and don’t mind giving up a decent patch of your skin and personal dignity to achieve it, you can register your interest here.
God help us.