In this town, we eat doughnuts with real syringes sticking out of them. There’s a skate bowl in the middle of a Mexican restaurant. We have a “happiness cafe”. We can go out for mushroom lattes. And we already have an actual train-carriage burger restaurant.
So let’s be fair to those who believed a fully functional pop-up burger tram was happening. In this town, it’s feasible.
The world-first Mr Burger Tram was announced to run from April until September, seven days a week, from 11am to 11pm on the number 8 line.
According to a press release that was embargoed until today, April 1, the tram will serve burgers, sides and drinks from a specially-fitted kitchen in the rear of the tram.
When Broadsheet asked Mr Burger’s marketing manager Maleik Edwards how Yarra Trams got on board with such an idea, he said, “It’s a long story that probably needs to be told with a few beers”.
He almost had us, although the believability of the idea started to slip when we asked what projects were next for Mr Burger:
“Space ships are high on the agenda, or the HMS Burgery McBurger Face burger-barge.”
This morning Edwards did admit to Broadsheet it was a joke, expressing surprise that less people clicked than they expected.
"I don't know if it's the fact that the world is getting more and more ridiculous, with Donald Trump running for president and everything," he says.
Still, hats off to the Mr Burger team for gaining so much excited coverage across breakfast radio and internet media for their bold new pop-up mobile restaurant concept. On any other day of the year, it’s an idea we could have taken seriously.