Club Social is more than just a place to get bacon and eggs.
They are, of course, on the menu – alongside more interesting dishes such as a breakfast black-rice nasi goreng. But Jesse Feldy (who recently sold Gardiner & Field and Frank & Ginger) wants his newest cafe to feel more like a social club.
“Social clubs remind me of good times,” says Feldy. “My mates have started referring to this place as a daytime pub – a place where you can hang out, relax and eat good food.”
Club Social is on the ground level of a new development. There’s a 10-metre-long deck out the front, and concertina doors, which open right up. Inside, white-timber walls, concrete panels, a kitsch neon egg on the wall and a tiled floor combine to create, in Feldy’s words, a “modern, yet beach-housey feel”.
The menu is broken up into sections such as “toast”, which includes filled croissants and jaffles, and “bowls”, including stewed fruit with chai and honey, and a breakfast ramen.
In between there are vegan vanilla-bean hot cakes, a king-crab benedict and Jewish-style “Bubi’s chicken soup”.
There are trendy drinks, such as chai, matcha and golden lattes (“Funny drinks are served in funny cups,” says Feldy). Coffee is by Symmetry Roasters (formerly known as The Maling Room), and teas by Larsen & Thompson.
When Club Social’s liquor licence comes in, it will serve booze and be open for dinner.
573 High Street, Prahran
Mon to Fri 7am–3.30pm
Sat & Sun 8am–4pm