Uber has launched a new-food delivery app, UberEATS, in Melbourne.

Supernormal, Jimmy Grants, Rockwell and Sons, Entrecote, Milk the Cow, Serotonin Eatery, Pidapipo and Pana Chocolate are some of the 80 local restaurants on board so far.

Melbourne will be the first Australian city to test UberEATS. It currently operates in 10 US cities, Toronto and Paris.

If you live in the inner city (roughly between Windsor, Carlton and West Melbourne) you qualify for the service.

General manager of UberEATS Australia Simon Rossi believes Melburnians will embrace the service.

“We thought it really fits the culture here – people like new food experiences,” says Rossi.

UberEATS joins a highly competitive market of food-delivery operators. Key competitors Deliveroo and Foodora deliver via bicycle courier, while UberEATS delivers by both car and motorbike.

UberEATS is waiving its delivery fee for a limited time and then will have a flat rate of $5 – same as Deliveroo and Foodora.

Rossi says Uber’s existing reputation as a user-friendly service will set UberEATS apart from its competitors.

“As people have come to expect from our Uber services, it will be seamless, just the touch of a button,” says Rossi.

After the initial launch period, Rossi says UberEATS will soon expand its delivery service to the suburbs. It also plans to introduce breakfast and late-night services down the track.

The UberEATS app is now available to download on iOS and Android.