Hardly a week goes by without seeing Uber in the news these days, between its ruling as an illegal operation or its onslaught of publicity-stirring delivery days (most recently puppies, kittens and real-life emojis).
The most recent news from the ride-sharing service is the announcement that it will launch UberEATS, a food delivery service as soon as next month. A Melbourne version of the UberEATS site went live this morning.
Details on the site are minimal. “Melbourne, here we come,” it reads over a teaser video of chefs preparing some atypical takeaway dishes. “UberEATS lets you use your favourite technology to get hometown favourites delivered seamlessly.”
Melbourne will be the third city outside of the US to get UberEATS. It’s interesting to note that UberEATS will be launching in Melbourne before Sydney. UberX is still technically illegal in Victoria, whereas it has been legalised and regulated in New South Wales.
UberEATS arrives in an increasingly competitive market for premium online food delivery services, rivalling international success story Deliveroo along with local companies Menulog and Suppertime. Menulog and EatNow announced a merger at the start of 2015 as a pre-emptive strike against overseas players moving into the Australian market.