It’s been only 12 months since the opening of Shane Delia’s Smith Street kebab shop Biggie Smalls, but the restaurateur has already announced plans for a second outlet in Windsor, due later in the year. Broadsheet can now reveal a third Biggie Smalls outlet has hit Melbourne – this one with no fixed address.
Delia has partnered with Mercedes-Benz Vans to launch a Biggie Smalls food truck. Launching with hundreds of free kebabs at the Queen Vic Market, Delia’s truck marks the first public unveiling of the customised Mercedes-Benz Sprinter Cab Chassis, an option for anyone in the market for a food truck.
Delia, who also runs Middle Eastern fine-diner Maha on Bond Street in the CBD, says the opportunity to collaborate with the vehicle manufacturer aligns with his own expansion plans.
“The customers want more,” says Delia. “So it’s exciting to have the push to diversify, reinvent and expand the brand. There are so many things to think about [when you expand]. You’ve got to do it properly to retain the integrity of your product.”
Biggie Smalls’ fully-customised Mercedes-Benz Sprinter Cab Chassis is decked out with illuminating signage, bold graffiti and an integrated sound system to thump out the shopfront’s signature hip-hop jams. The food truck took 12 months to design and build, to the high standards of safety expected of Mercedes-Benz.
“It has to be gangster,” says Delia. “You’ve got to own it and assert yourself.”
The kitchen in the truck is self-sufficient with a fully refrigerated unit and the capacity to store a tonne of product. Delia claims that with the truck’s capabilities, there’s no event or function they wouldn’t be ready for.
“We could park out front your house, pop the lid open and serve you and your friends a private seven-course degustation meal, no worries,” says Delia.
Delia says his food truck menu will adapt slightly to cater to the occasion, but will feature Biggie Smalls standards like the C. Wallace and Juicy kebabs, as well as the signature hot crinkle fries.
This article is presented in partnership with Mercedes-Benz Vans.