After six months as a pop-up to get through Covid, Marion Grocer will become a permanent fixture in Fitzroy. The bakery was a collab between Andrew McConnell’s slick wine bar, Marion, and Baker Bleu, one of the best bakeries in town.

It will be known as Morning Market and take over 59 Gertrude Street – two doors down from McConnell’s other Gertrude Street businesses, Marion and fine diner Cutler and Co – where it will sell produce, pantry goods, at-home meals, salads, sandwiches, Single O coffee, as well as bread and pastries by Baker Bleu.

“In what was initially a short-term means-to-an-end back in March, the bakery has brought such a wonderful sense of community and conviviality to our little neighbourhood,” McConnell said in a statement.

“The support and positivity from our customers is the inspiration behind this becoming a permanent fixture. And for that I’m incredibly grateful and so excited for Morning Market to join our Gertrude Street family.”

He says Morning Market will have a European-food-market vibe – meaning you might stop by for a panino but also leave with fresh-cut flowers and perhaps a bottle of vino. The store will also stock a selection of homewares, cheese and boozy drinks.

Morning Market will open at 59 Gertrude Street, Fitzroy, on October 13. It will be open Tuesday to Sunday 8am to 3pm.