Burgers are a simple thing to make, but an easy thing to mess up. Put too much in and you’re eating a grease tower. Too little, and you’ve got a glorified sandwich. The Huxtaburger Book is here to hold your hand, so next time you don’t end up with a dimly lit meal for one.
“When we set out to create Huxtaburger, we wanted to create the old-school burger. A lot of my inspiration came from fish-and-chip-shop burgers growing up in New Zealand, but with knowledge of American classics,” says Daniel Wilson, the man behind Huxtaburger and Huxtable.
The book is a collaboration between publisher Hardie Grant, design practice A Friend of Mine and Huxtaburger. Along with the burger chain’s eponymous classic, you can also find 22 other burger recipes, as well as the extras that go with them (think full-blown nerd-outs on buns, pickles and sauce). There’s plenty of breakdown around milkshakes, too.
If you think Melbourne’s newsfeeds have reached peak burger, and this is just another publisher chasing a trend, it’s not as simple as that.
“The digital saturation of everything has meant that the book has to be more of an object than it’s ever been,” says Mark Campbell, design manager at Hardie Grant Books.
This book packs a few design flourishes that will titillate those who made an effort to head to the art book fair. In it, there’s a cross-section of a burger that pops-up, subtle references to The Cosby Show, and even a quieter one to McDonalds (we’ll let you figure that one out on your own).
It’s funny to think Huxtaburger came onto the scene back in 2011, a time when “dude food” and a fetish for retro-designed spaces were coming to Melbourne’s inner city thick and fast. A lot’s happened since then; now the idea of getting a well-made unfussy burger is commonplace – to the point where In-N-Out can do pop-ups. In 2015, this book reflects yet another dimension to our love affair with the hamburger.
The Huxtaburger Book is out through Hardie Grant now.