The brainchild of Bottle Shop events team, Dan Sims and Jess Ho, Game of Rhones is a new breed of wine event that – aside from being boldly tongue-in-cheek – is designed to be accessible, light-hearted and, according to Ho, a challenge to “the usual stuffy and pretentious wine tastings” of old.

The Game of Thrones shtick hopes to engage the non-baby boomer drinking demographic in a celebration the classic wines of the Rhone Valley (think grenache, shiraz, mourvèdre, roussane and marsanne). With over 40 Australian winemakers in attendance and more than 100 wines on tasting, the event will not only be a unique chance to immerse yourself in the magic of Rhone-style wines, but will also give you the opportunity to directly engage with some of the country’s best producers in an informal, laidback environment.

“We’ve set out to inject a whole lot of fun into this event and we’d wholly encourage people to dress up and come in character,” says Ho. “Our events are also designed to promote direct engagement between the consumer and the producer,” she explains, which is something that’s not always possible at traditional wine tasting events.

The ‘game’ itself will see attendees vote for their favourite wines, with the most popular drop being awarded the peoples’ choice award by day’s end. Ho tells us there will also be a suitably menacing ‘torture chamber’ where anyone daring to enter will be blindfolded for a blind wine tasting. If they correctly identify the drop, it will score them a tidy prize of a mixed dozen from retail partner, The Prince Wine Store.

On the food front, Rockwell and Sons chef Casey Wall will be in charge of the day’s food offerings, and in keeping with the medieval brief, there will be plenty of barbarian-style animals on spits (lamb, pig and chicken to be precise).

Tickets for this event have now sold out.

Game of Rhones
Saturday July 27, 1pm–6pm
Ormond Hall, 557 St Kilda Road, Melbourne