Remember when Mr Burger ran a competition to give away free burgers for life to anyone who changed their surname to “Burger”? Then the government shut it down?

It just escalated.

Cafe 51, a Melbourne burger restaurant with locations in South Melbourne and St Kilda, is giving away free burgers for life to any dedicated individual who gets a burger tattoo.

Not any burger – it has to be an inked replica of a burger on the current Cafe 51 menu. And it has to be to scale.

If you really, really want a free burger every day and don’t mind giving up a decent patch of your skin and personal dignity to achieve it, you can register your interest here.

God help us.

Cafe 51
51 Buckhurst Street, South Melbourne

11a/60 Fitzroy Street, St Kilda