The soon-to-open Fitzroy Mills Market will offer visitors a place to find local produce straight from the source. More than 30 stallholders will set up, to be complemented by live music and entertainment.

Fitzroy locals and siblings, Chris, Ari and Aphrodite Vlahos created the food-focused market to cater to the growing community of health-conscious people in the area. It joins the existing Rose Street Artists’ Market, which runs every weekend.

“I think that there’s such a growing awareness of what we’re putting in our bodies and the quality of our livestock and our vegetables … we wanted to create a space where we could connect with the community and teach them about wellness,” Aphrodite says.

The siblings’ father owned the knitting mill the market will be housed in.

“We’ve grown up in the area, so we’ve all been there since we were young and we’ve all worked [in the knitting mill] throughout our lives … this area means a lot to us,” says Aphrodite. “Our dad came up with the idea a few years ago, and since then he has passed away from cancer, so [this market] is kind of his legacy in a way. It’s his warehouse, it’s his history there … we want to see it through and see it become a huge success.”

Industry Beans – also on Rose Street – will run a container cafe, easing the pressure on its constantly busy main headquarters. The coffee roaster will be offering its Rose Street blend, and a short menu including two breakfast rolls, a raw salad bowl and some healthy snacks. The menu is purposely short to leave visitors room for breakfast bowls from Bite Me Fine Foods and a brunch menu from Bluebonnet Barbeque.

The market’s fresh produce section will include organic and free-range eggs from Wild Hen Farm; cheese from the Milawa Cheese Company; raw chocolate by Girl Made Chocolate; baked goods from Cobb Lane and organic goods from Greens Organic Farm.

Other stalls will sell items such as organic deodorant paste and fresh flowers from Lilac and the Cat. There will also be treats for your favourite four-legged friend, with dogs on leads welcome. The market will also host cooking demonstrations and talks.

It’s the passion the individual stallholders have for their produce that has Aphrodite excited to get open.

“It’s that passion that I am so excited about,” she says. “On market day when everyone’s open and I'm just going around hearing different conversations about what’s in season and what they can offer and all that stuff. I’ve heard it all myself but I just want to share that with the people in this suburb and the people that are visiting.”

The Fitzroy Mills Market opens on November 25.

Fitzroy Mills Market
75 Rose Street, Fitzroy
No phone

Sat 9am–2pm

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