Oozing, super-soft layers of dough, cinnamon and caramelised brown sugar with a heaped layer of cream cheese icing. If you’ve driven past Sebby’s Scrolls’ Caulfield South kitchen or spent any time on Melbourne food Instagram and Tiktok lately, you’ve probably seen people showing off their pillowy scroll haul.
The bakery, run by owners and life partners Annabelle Strahan and Sebastian Castro, started as a lockdown side-hustle and eventually grew into a full-time gig for the couple. They’ve been selling their scrolls to coffee shops around Melbourne since 2021 and opened a small commercial bakery, a busy spot fulfilling mostly wholesale orders, where customers could also pop in and buy scrolls to take home.
The duo has taken Sebby’s Scrolls from strength to strength and last weekend, after much anticipation from the scroll-loving community, they opened a takeaway coffee and scroll window.
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Stop by the corner store, easily identified by the cream and indigo brick exterior, for hot chocolate, espresso drinks and, of course, scrolls. And look through the window to see the team baking and the scrolls rising in real time.
Sebby’s classic cinnamon scrolls are of course a signature, but after seeing the popularity of their cheesymite scrolls, which were initially a Sunday-only special, they are now a permanent fixture, too. “Everyone comes for the cinnamon scrolls, but they always walk away with at least one cheesy,” Strahan tells Broadsheet. “People like the combination of the savoury with the sweet.”
Starting with a team of just four, they now have eight employees pumping out upwards of 5000 scrolls a week (about twice the number they were making as recently as May this year). But as the bakery becomes more and more popular, it gets harder to predict just how many scrolls the team needs to make each day. “We once tripled what we made the weekend before and still sold out,” says Strahan.
The philosophy behind Sebby’s Scrolls is, in Strahan’s words, “Do things simply, but do them well.” The team has slowed wholesale trade for now, with a cap on supplies to further cafes as they focus on pumping the scrolls out for people buying directly from them. They’ve also turned their focus to increasing their offering. They offered a chocolate scroll for the window opening and are planning to have a special monthly-rotating scroll.
367 North Road, Caulfield South
0466 246 186
Wed to Sat 7am–2pm