David Jones has been a mainstay of Melbourne shopping since the ’60s, traditionally known for fashion, homewares and beauty products. While it recently announced the sale of its longstanding Bourke Street Mall store, David Jones has been making moves into food retail, opening food stores in recent years at its Bourke Street (CBD), Malvern Central and Glen Waverly locations. Today the retail giant has opened its first standalone food store in South Yarra.
David Jones Food Capitol Grand has opened right on the corner of Toorak Road and Chapel Street. The polished yet simple 425-square-metre store is modelled after David Jones’s existing food shops and will stock on-the-go snacks; ready-to-go meals; fresh produce; charcuterie; as well as cheeses from Will Studd, L’Artisan and Saint Agur.
As well as David Jones’s own wine label there will be a range of drops from wineries including George Duboeuf from Burgundy, Isole e Olena from Tuscany and The Other Wine Co from the Adelaide Hills. In partnership with Collingwood-based plant shop Plant Society, David Jones Food Capitol Grand will also sell indoor plants, pots and flowers. If you buy both a pot and plant you can head to the in-store potting station to have your new greenery potted before you leave the store. You can also grab a coffee made with beans from Sensory Lab – the coffees are free all opening day on October 17. If you come back before October 26 and bring a reusable cup you can pick up a coffee for $1.
On opening day the first 100 customers to make a purchase will receive a mystery prize; there will be plants, gift vouchers, baked goods, David Jones chocolates and tote bags. Free samples will be available in the afternoon.