It’s not easy to run a restaurant during a global pandemic. But when Covid-19 hit and Joe Farah had the option to back out of a lease he’d just signed for a new fried chicken shop in Coburg, he didn’t want to give it up.
Farah grew up in Coburg and had been eyeing for some time. But he’s shelved the fried chicken plans for now, and instead opened a second outpost of his Northcote burger spot, 300 Grams.
“In Coburg, we’re definitely the new kids on the block, so we’ve almost got to start from scratch,” Farah says. “But I feel like we’re filling a void.”
For now, 300 Grams Coburg is takeaway-only, and – as at the original – the burgers are inspired by Farah’s childhood memories of those at Clifton Hill McDonald’s.
“It’s that feeling you get when you eat it. It takes you back to your childhood,” he says.
The menu is more limited than at the Northcote shop. There’s the signature 300 Gs burger, which is a 300-gram beef patty, Westmont pickles, cheese, onion, lettuce, tomato and house-made burger sauce, and The Norfcote adds beetroot, bacon and egg. There are two fried chicken burgers – one spicy thanks to jalapenos and chilli mayo – and a fish burger.
Plant-based and vegan options are in the works, too. When a new grill arrives there’ll be a choice of portobello mushroom, fried cauliflower or a Beyond Burger pattie to replace the meat versions.
There are Oreo and Lotus Biscoff shakes, too – the latter has a buttery, caramelised flavour.
On the outer, side wall, a mural by Melbourne artist Danielle Weber pays tribute to late chef and author Anthony Bourdain.
“I’ve been watching him since before he was really famous here,” says Farah. “I was always hooked on his show and his no-nonsense feedback.”
And when government restrictions ease beyond a 20-person limit for eating in, Farah says he’ll open up the dine-in area.
91 Gaffney Street, Coburg
(03) 8590 5580
Tue to Thu 11.30am–8.30pm
Fri & Sat 11.30am–9pm