It’s been less than two years since Andrew McConnell and Troy Wheeler opened their butcher Meatsmith in Fitzroy, and already it’s getting another sibling.
Meatsmith will open on Barkly Road in St Kilda in August. As in Fitzroy, the southern outpost will stock ethically reared meats, rare breed options and classics such as dry-aged beef, award-winning ham, the Cumulus Inc. lamb shoulder and foie gras parfait. Smallgoods, grocery staples and house-made accompaniments such as relish and mustard are also part of the offering.
The new shop will help boost Meatsmith’s wholesale business, as the production facility there is substantially larger than in Fitzroy.
“I’d have never thought that after our first couple of years we’d have outgrown the Smith Street site, so I’m really excited to spread out into a bigger space and supply to more great restaurants and cafes,” Wheeler says. “I am also really looking forward to spending time back in a part of Melbourne I know well.”
Meatsmith will be located at a site formerly occupied by Gruner’s, a 60-year-old butcher started and owned by Endre and Rose Gruner, Hungarian immigrants who moved to Melbourne in the late 1950s.
So alongside Meatsmith’s regular program will be Hungarian, Polish and European smallgoods made using recipes inherited from Gruner’s.
“A long-standing business like Gruner’s has been an integral piece of Melbourne food history,” McConnell says. “Troy and I are thrilled to be part of continuing this tradition.”
McConnell's Supernormal Canteen is also set to open in St. Kilda in coming weeks.
Meatsmith St Kilda will be located at 227A Barkly Street in St Kilda.