Established in 2008, Asuza is the artistic collaboration of Dan Preston and Jonathan Redfern. Inspired by the marvels of science and psychology as well as the surrealist philosophies, Asuza is not just a clothing line; these designers aspire to create a lifestyle through an evolving journey of shape-shifting silhouettes and contours.
Referencing myriad influences, from music to architecture, geometry, psychology, the cosmic universe and even alternate realities, each aspect of the brand encompasses Asuza’s signature complex visuals and refined tailoring and craftsmanship.
The label’s Brunswick Street store is further evidence of their maximalist approach to anything and everything. Doing away with polished floors and warm lighting, the Asuza boys have created a tropical rainforest styled boutique complete with concrete, forest stones, hanging plants and a zen-like.