Though Industry Beans has expanded rapidly since its inception – with several interstate cafes and a thriving wholesale business – it had no intention of abandoning Fitzroy when the nine-year lease on its Rose Street flagship ended in 2021.
Owners Trevor and Steven Simmons moved shop just a few hundred metres away, to a large, skylit warehouse designed by local architects March Studio. It’s much lighter and brighter than its predecessor, with recycled-timber tables and plenty of foliage to break up the white colour palette.
The focal point is the slick Modbar machine, equipped to make up to five coffees at a time. Beyond it, big windows give you a glimpse into the roastery, where the team produces beans as well as canned and bottled coffee products. You’ll find them stocked in the cafe’s tasting and retail area alongside a selection of at-home coffee making supplies.
In-store, the coffee menu mirrors what’s on offer at the cafe’s other locations, with an emphasis on single origins. There’s also a take on bubble tea with cold brew and coffee-soaked tapioca pearls.
The all-day food menu also changes regularly, though all recipes are pulled from a master menu the team has spent the better part of a decade developing. For brunch, it might be pandan bubble waffles with blueberry gelato and sesame brittle; or porcini-dusted poached eggs and wild mushrooms served in a bed of shredded fried potatoes.
Later, it might be truffle-y wild-mushroom gnocchi; tea-dusted salmon with purple potato, Yarra Valley roe and wakame foam; and the signature coffee-rubbed-Wagyu burger with chilli jam and pickled zucchini.