YEVU, Anna Robertson’s social enterprise, is coming back to Melbourne for two months. Since it last popped up earlier this year, Robertson’s range has grown to include children’s clothes, a limited-edition bedding selection and the comeback of crowd-favourite designs.
The prints are wild. Because all the textiles are sourced from open-air markets in Ghana and made locally, the likelihood of print repetition is very low.
“That means me walking around with a swatch of fabric with 30,000 vendors and trying to find a needle in a haystack,” Robertson says. “It’s great in a way, because every time I’m back there’s so much to choose from that’s new. But it also means that all of the fantastic prints I’ve used in the past ranges, that may have been very popular, will be obsolete.”
New prints feature popcorn, prawns and wording from a variety of languages, as well as stationery and electrical items. Robertson says that the latter prints are especially popular in Ghana. “It reflects the culture there. The sorts of objects we take for granted are really popular there,” she says.
The new range includes miniskirts, high-waisted pantaloons, shirt dresses, handwoven pullovers, oversized jackets for women; summer shorts with matching shirts, boilersuits and surf hats for men; as well as new additions of culottes, unisex jackets, men’s hoodies, unisex kids clothing and queen doona cover and pillow sets. The look book features the artwork of local Ghanian sign-writer Ernest 'Don' Boateng, who hand-painted the backdrops – kitchens, lounge rooms, bathrooms – for the shoots.
“The new look book is a really important part of the story. Telling the context of the conditions in which these clothes are made,” she says. “We’ve just tried to maintain the integrity of the brand and stay true to what it’s about: celebrating Ghana and West African heritage and the importance of the prints.”
The YEVU Melbourne pop-up will be located at 27-29 Johnston Street, Collingwood from Friday December 4 to Sunday January 31, 10am–7pm daily.
The opening night is Thursday December 3 from 6pm–9pm.