We Are Handsome are evolving. Once a swimwear label, their new offering sees the duo assuming the form of a lifestyle brand, incorporating childrenswear and menswear and various other products. It’s in part a result of the LAB Project, director Jeremy Somers and co-designer Indhra Chagoury’s new design testing room. “It’s our playground for new products, one-offs and experiments,” says Somers.
The shift reflects We Are Handscome’s development into a brand that – while global in mindset – is deeply inspired by this great southern land and its carefree celebrations of the good life. “We feel these new additions reflect the direction of the Australian lifestyle,” Chagoury says. “It’s so Aussie to spend sun-drenched days at the beach, camping or going on holidays with your family.”
Their racerback one-piece styles for kids play host to a friendly procession of roaming lions, toucans and zebras, making their success in childrenswear seem assured. It will be perfectly understandable, too, if parents have a fit of jealousy over their own child’s swimsuit.
The new range of men’s boardshorts feature hyper-real tropical prints that invoke airbrushed panel van art, majestic nature odysseys and optical animal designs. The ‘Messengers’ bird print was created using scientific illustrations from 100-year-old biology books. As Somers explains, “That print was influenced by some old watercolour prints – the type you might have found on a tea towel in the 50s, but we wanted it to be hugely vibrant and with a great amount of detail within.”
Their iPhone cases are emblazoned with signature prints, syncing people’s phones with visions of holiday fantasies, like the playing cards. “It’s literally a We Are Handsome collectors catalogue,” Somers says as he shuffles the cards through the myriad of faraway exotic places that have inspired We Are Handsome since its inception. “We'd love to play cards at Monte Carlo,” he continues. “But when I was there in June the casino was closed.”
Nonetheless, the summer ahead is looking rather handsome.
Available for a limited time, the LAB Project is available exclusively for pre-order via wearehandsome.com