The Virgin Australia Melbourne Fashion Festival (VAMFF) will takeover the Royal Exhibition Building and Melbourne Museum Precinct again in March, and the program goes beyond the runway.
There’s an extensive arts line-up with fashion documentaries and exhibitions, as well as forums and seminars – one features the founders of cult French label The Kooples.
Now in its 21st year, VAMFF – unlike Sydney fashion week – is a retail event, so the clothes you see on the runway aren’t six months from hitting stores; they’re already for sale.
Between March 15 and 19, the runway line-up includes some of Australia’s biggest fashion labels and VAMFF regulars: Dion Lee; Romance Was Born; Scanlan Theodore; Bassike; Alice McCall; Manning Cartell; Strateas Carlucci; Michael Lo Sordo; and Camilla.
Macgraw, one of the most celebrated young labels of the past year (with a bounty of emerging-designer awards to their name) will return in 2017, alongside other local favourites such as Kloke and Bul.
There are smaller, up-and-coming talents on the list, too; emerging designers Wynn Hamlyn, Isabelle Quinn and Anna Quan.
VAMFF 2017 will also feature the festival’s largest menswear line–up to date, with Dom Bagnato, M.J. Bale, Jack London and Autonomy, among others.