How the times are a-changing. A few years ago you needed to board a plane to shop at the major fast-fashion retailers and your friends would return from travels bragging about their fashion finds. Fast-forward to present day, and Melbourne is now host to Britain’s Topshop, Spain’s Zara, and later this year H&M is set to take over Bourke Street’s iconic GPO – the Swedish retailer’s first Australian outpost. Whether this is a good thing for Australian retail or not is an important discussion, but it’s certainly a trend that doesn’t seem to be slowing down.
Riding this wave is Uniqlo. This autumn, the Japanese retail giant – which specialises in affordable basics (some have called it Japan’s answer to GAP) – will open its first Australian store later this year on Lonsdale Street in Melbourne’s CBD. In anticipation of the opening of its permanent store, it is offering up a taste of things to come by hosting a pop-up shop on Swanston Street from January 18 until the end of March.
The temporary post coincides with The Australian Open. Tennis superstar and Uniqlo ambassador Novak Djokovic has collaborated with the retailer on its 2014 Australian Open Collection, which will be available for the first two week of the residency. For non-sports fans, pieces from Uniqlo’s signature clothing ranges will also be on offer.
Uniqlo pops up at 171 Swanston Street, Melbourne (corner of Bourke Street) and runs from January 18 until the end of March.
Mon to Sat 10am-6pm (opening at 11am on January 18)