With the mantra of ‘nice clothes for nice people’, the Some stores – Somedays in Sydney and Somewhere in Melbourne – are retail spaces made for boundless browsing and no fuss or dramatics. With a fixation on Scandinavian style, the stores are a gathering of global and local goods, with a very pointed aim to curate precise pieces for every season. In sum, not just anything ends up on the racks.
With the launch of their new website, Someplace, the online experience of Somedays and Somewhere finally matches the physical experience of the stores. Like the stores, there’s no filler here; modern, simple and subtly quirky aesthetics are embodied by labels like Dr Denim, Hope, Brooklyn We Go Hard, Hudson, Status Anxiety and Antipodium.
While scouring the shelves and racks of a well-curated store is a tactile experience to be savoured, there’s something just as enjoyable in browsing through goods by clicks and categories - and Someplace is the place to relish it.