Perth designer and a lover of black, Carly Hunter has found a welcome home in Melbourne. A long-time favourite of Alice Euphemia, Hunter meets us at the iconic boutique to show us through her latest range.
Jean Kemshall-Bell: Can you tell me about the inspiration behind your summer collection?
Carly Hunter: I looked at the surrealist movement and modernism, and the artists Man Ray and Lee Miller.
JKB: What are some of the fabrics you have used?
CH: We used silks with digital paintings and we used a black-and-white stripe viscose and lots of cotton shirting.
JKB: What would you say is a feature that runs throughout your collections?
CH: I always try to take inspiration from casual-wear and eveningwear and blend it together, so that it’s more interesting and unfamiliar – but still wearable.
JKB: Why do you think having a retail space is important? What does it offer customers?
CH: They can try everything on and try it on with other things that are in the shop. It’s just nicer to come in to a shop and have that whole retail experience – and you can see the quality and the detail that you often can't see online as well as the textures and feel of the fabric.
JKB: As a designer, how is having a retail space helpful?
CH: As Bernadette [Alice Euphemia shop assistant] was saying, people still come in and ask about past season pieces that they’ve seen online. It’s good to get feedback from staff and customers and it’s good to have your clothing presented well in the windows and on mannequins from an advertising point of view. It also opens the brand up to new customers – ones that haven't necessarily heard of your label but discover it because it’s in their favourite shop.
JKB: What is one of your favourite pieces from the collection?
CH: I like all the stripe pieces, like the shorts, and the shirtdresses that tie up at the front.
JKB: Are there any trends that you think will be cropping up this coming season?
CH: I think lots of shirting. Are stripes still a trend for summer? Also sportswear is still trendy at the moment.
JKB: What are some of your favourite Melbourne stores?
This is part of our MSFW Designer Retail Series where we visit Melbourne designers at their retailers in the city in conjunction with City of Melbourne’s Melbourne Spring Fashion Week which runs from August 31 to September 8 2013.