Designer Rebecca Vallance has unveiled her first Melbourne boutique in Armadale. The 100 square-metre space – full of blonde timber – is the designer’s biggest boutique yet.
It’s been a boom time for designer store openings on leafy High Street. In the last two years labels including Bianca Spender, Dion Lee and Zimmermann have all set up shop in the inner-eastern suburb, as have luxury classics labels such as Jac + Jack and Assembly.
“We knew from our e-commerce store that we were sending lots of product to South Yarra and Armadale,” Vallance says. “We’ve been looking for a spot along High Street for over 12 months.”
Vallance, who is originally from Melbourne, has focused on a global reach and audience since day one. She first launched in London in 2011 and showed her first collection in Paris. The designer recently produced a capsule collection for Net-a-Porter and also counts Harvey Nichols, Harrods and MyTheresa as international stockists.
Vallance is excited to return to home with this new space, and says catering to local audiences has been crucial to the label’s success.
“Every market that we’re in, we tailor to,” she says. “Whether that’s America, Europe or Australia.”
At the moment, Melbourne shoppers will find a range of coats exclusive to the Armadale store, with the promise of more exclusives in the future.
Alongside coats and well-cut blazers, Vallance’s signatures are dresses and outfits ideal for parties and red carpets. Celebrities including Rachel McAdams and Halle Berry have all been spotted in the designer’s modern, feminine dresses.
Interior designer Shareen Joel took care of the Armadale fit-out, showcasing the designer’s range in a warmly lit room featuring herringbone flooring and peach wool herringbone curtains.
“I think the Melbourne woman is looking for quality and something unique that has a bit of polish to it without being too considered,” Vallance says. “That’s what we offer.”
1101 High Street, Armadale
Mon to Sat 9am–6pm
For Melbourne’s latest, subscribe to the Broadsheet newsletter.