Remember when those colourful rubber awareness bracelets were at their peak a few years ago? Melbourne-based AS-IS Projects has reinvented this concept and asked up-and-coming local jewellery label POMS to create a bracelet in promotion of healthy body image.
AS-IS is the brainchild of Amanda Reed and Sally Krutsch. The law students help facilitate collaborations between local creatives and not-for-profit organisations. This is their first project, which sees all proceeds from the bracelet go to Eating Disorders Victoria.
“For us, POMS embraces beauty in unique forms,” says Krutsch. “The wearer of POMS is fashionable and on trend, and it’s kind of hard to target those girls without it seeming really cliché.
“We wanted a Melbourne designer and we really like Adriana [Giuffrida]’s work. She also recognises how entrenched the body image issue is in our [twenty-something] target demographic…and POMS has awesome social currency [within this group].”
The pair say that the bracelets are about encouraging body acceptance – an issue that affects most of us. “Sally and I agree that the thing we really want to get across is a healthy body image and general confidence and happiness,” says Reed. “To stop having negative thoughts about food and just be happy with where you are.”
The bracelets come in purple and green and feature amethyst stones, which are said to have a calming energy and, of course, Giuffrida’s signature pompoms. Find them at Dagmar Rousset, Paloma Bleu, Kuwaii, Pet Shop Girls, Milly Sleeping, Incu, Monk House Design, FAT and POMS online store at just $25 a pop.