For women, online shopping choices are almost endless, with sites like La Garconne and Net-A-Porter offering desirable (and occasionally affordable) mid- to high-end designer clothing. But for their other halves, not so much.
Men have had a tough time in the online shopping stakes but that ends now with Mr Porter, the menswear companion site to the legendary Net-A-Porter. A number of years in the making, there’s clearly been more than a little thought put into the site. The rollcall of designers reads like any discerning male’s fashion wish list; APC, Jil Sander, Band of Outsiders, Rag & Bone, Comme des Garçons, Maison Martin Margiela, Acne and Lanvin are just some of the highlights. The focus is on extremely well made, classic clothes and accessories, with a dash of trends thrown in to keep things current.
Like Net-A-Porter, Mr Porter also has a magazine feel. Their newsletter, The Journal, is sent out weekly and contains interviews with men of note, succinct edits of the latest trends and tips such as 'How to Look Good on a Bike' and the all-important 'How to Get a Quick Drink'. The Style Directory offers tips, advice and inspiration from a style council of fashionable men, including an address book of hotels, restaurants, bars and tailors around the world. The wardrobe manager gives Mr Porter’s list of essential classics every man should own and recommendations based on previous purchases.
The end result is an online shopping experience that doesn’t feel like you’re online, instead offering the personalised service, style and advice that only the very best menswear stores can provide.