Industry-only events such as Mercedes-Benz Fashion Week in Sydney are great for fashion insiders and the media. But Melbourne Spring Fashion Week (MSFW) invites all fashion lovers in with a packed program of free daytime events, ticketed evening runway shows, a cultural program and, this year, a stronger focus on menswear. Here are some of our picks of the week.

Vogue’s Fashion Night Out
Tomorrow night MSFW will officially kick off with the Melbourne version of this popular global event hosted by Vogue Australia's editor in chief, Edwina McCann. There will be special retail offers across the city, from Melbourne Central to QV, plus a free runway show on Little Bourke Street courtesy of Emporium. The specials continue during the weekend as part of MSFW: Shop The City.

Designer Runways
Melbourne Town Hall will host a series of ticketed evening parades showing the spring collections of Australia's best designers. The Opening Night Gala runway show will feature Akira Isogawa, Gwendolynne, Carla Zampatti and Aurelio Costarella.

Some of Melbourne's finest independents (Bul, Limedrop, Leonard St and Kuwaii) will take part in Designer Runway 2, Designer Runway 3 (on the same night), will feature Ginger & Smart, Lui Hon, LIFEwithBIRD and Manning Cartell.

Opening Night Gala: Tue September 1, 7pm
Designer Runway 2: Wed September 2, 6.30pm
Designer Runway 3: Wed September 2, 8.30pm

MSFW: Mr
This year there’s a greater focus on menswear; for the first time there will be a dedicated evening menswear runway show at Melbourne Town Hall. It will feature Arthur Galan AG, et.al, Jayson Brunsdon, Calibre and MJ Bale. It will be the culmination of a day-long menswear celebration that includes free runway shows at City Square's MSFW Hub.
Free menswear runway shows: Thu September 3, 12pm and 1pm
MSFW Mr: Thu September 3, 8.30pm

MSFW: Curated
ACMI is hosting Fashion Mavericks on Film. It includes films about out-of-the-box design icons such as Jean Paul Gaultier, Delphine Manivet and Iris van Herpen.

Melbourne collective The Social Studio hooks up with fashion duo Sam Lambert and Shaka Maidoh of Art Comes First (London) to present TSS X ACF, a live sustainable fashion showcase at No Vacancy Gallery at QV.

Fashion Mavericks on Film at ACMI: August 28–September 13
TSS X ACF: August 25–29.

MSFW: Emerging
Graduate shows offer a snapshot of what the next generation of designers is up to. At the Emerging Designer Market at City Square you can snap up a unique piece before attending two Emerging Designer Runway shows at Melbourne Town Hall the same night. First up is the work of RMIT Fashion and Textiles students. The second show features the work of students from various institutes, including the Whitehouse Institute of Design, Box Hill Institute and The Kangan Institute.

Emerging Designer Market: Sun August 30, 10am–5pm
Emerging Designer Runway shows from 6.30pm

Melbourne Spring Fashion Week runs from August 28 to September 4. All MSFW program details are available here.