To say Asuza designers Johnny Redfern and Dan Preston are full of energy would be an understatement. Just one look at their pseudo tribal models doused in bright feathers and face paint in Asuza’s summer collection look book and you can see the boys have a full throttle approach when it comes to fashion.
Asuza was born in 2008 out of a shared love of sci-fi, psychedelia and retro concepts of the future. From their shared creative passions Redfern and Preston created a collection of upscale menswear with an eccentric twist, filling a void within Australian menswear. Since then the label has expanded to include forward thinking womenswear and even a range of home wares.
Referencing myriad influencers, from music to architecture, geometry, psychology, the cosmic universe and even alternate realities, each aspect of the brand encompasses Asuza’s signature complex visuals and refined tailoring and craftsmanship. Their current summer collection energetically teams neon splattered digital prints with streamlined silhouettes and subtle design details. Next winter we can expect Asuza to take a darker turn towards marble-like cosmic prints, luminous fabrics and subtle volume in the form of billowing capes, utilitarian jackets and chunky knits.
Asuza’s summer hologram prints have also been transformed into a collection of pillows, with further plans to expand into more home wares, an unusual yet effective move for such a youthful street wear label. But encase you hadn’t worked it out yet, Asuza is far removed from your usual print-centric street fashion formula.
The label’s Brunswick Street store is further evidence of their maximalist approach to anything and everything. Doing away with polished floors and warm lighting, the Asuza boys have created a tropical rainforest styled boutique complete with concrete, forest stones, hanging plants and a zen-like atmosphere; an ideal environment for their Psychotropics collection.
Their unique, future-forest aesthetic has also been translated into cinema with Psychotropics, a film inspired by their summer collection that screened at Melbourne’s Hello Darkness horror film festival last year. Further proof that Asuza is quickly becoming more than just a clothing label, but a world unto its own.