Tucked away in the laneways of Melbourne’s CBD, a little piece of Britain has emerged in the guise of a Peter Werth pop-up store. The London-based menswear brand has been retailing since 1975 and certainly knows a thing or two about fitting a man with the classics. With a heavy focus on knitwear, suits and shoes, this brand enables the transformation of the everyday bloke into the sophisticated gentleman.
From functional and practical to stylish and timeless, the pop-up store is a welcome addition to Melbourne’s menswear landscape, which is experiencing a resurgence in sophisticated style. Peter Lynes, the company’s managing director, recognised a niche for tailored, high quality pieces in Melbourne, leading him to select the city as the perfect place to launch Australia’s first Peter Werth pop-up store. The company identifies that affordable luxury shouldn’t be compromised, which is representative of their latest winter collection available in-store.
With the brand already stocking Myer and limited boutiques across Melbourne, it looks like the pop-up store is an opportunity to test the waters before moving towards a permanent store. In the meantime, the pop-up shop is only trading until the June 8, so be sure to get down and suit up before it closes its doors.