So you like golf, you want to play, but invariably it’s so full of Bushwood* types anal-retentively reciting the rules of play and attire that you start to develop an incredible disdain for authority that can only be extinguished by flaunting said rules in Judge Smails’ face.

In the midst of an epic season of golf, Jesper Lou is a very timely solution to the problem of what to wear when hitting the links and not looking like a jester. It casually shrugs any need for ironic cool and asks, ‘Why not just look cool instead?’

Good question. Check out the sweaters with a subtle cuff detail and a good deep ‘v’ that nicely accompany their polos, which are more Hedi Slimane than Golden Bear. The new long sleeve version works a great placket feature down the facing that suggests you consider personal style just as you do club choice – no use being a fool on either.

“I’m going to give you a little advice. There’s a force in the universe that makes things happen and all you have to do is get in touch with it, stop thinking, let things happen and be the ball.”

Ty Webb, Bushwood Member

jesperlou.com

*Bushwood Country Club is the featured golf course in Caddyshack, which is required viewing.