FAT has been a Melbourne retail icon for years, opening their first store in Fitzroy in 1998 and expanding into the city, Chapel Street and even Chadstone in the time since. Last week saw the opening of their latest store, FAT Russell Place, hidden away in a small strip that is beginning to establish a shopping reputation.
At the base of the Nonda Katsalidis-designed Little Hero 2 building, the new store was designed in collaboration with architects Eugene Nemesi and Jen Berean and has an industrial yet warm feel. Although small in scale, it feels spacious, with a geometric red and white floor, black railing details and clean lines throughout.
But the product is the real star, and FAT Russell Place takes a more considered approach than the other locations. The focus is on high-end and newly stocked brands, as well as showcasing FAT collaborations. Clothes are spread out and easily viewed, the better to appreciate offerings from Marios, Antipodium, Bassike, ffiXXed and more. The central span of the store is dedicated to jeans – a selection of Otto denim and cords are currently on display – and an impressive offering of shoes. Rounding out the space is a smattering of eclectic accessories and knick-knacks including backpacks from Fjallraven, stationary, ceramics, scarves and jewellery.
FAT (Russell Place)
Shop G3 Russell Place, Melbourne
(03) 9650 2330
Mon to Thurs 10am–6pm