Bringing us some of the boldest styles in specs and sunnies, October sees the relaunch of iconic Italian fashion label Moschino's SS10/11 collection. But this ain't simply a relaunch, this time round the high end fashion label collaborate with charity organisation, Brotherhood of St Laurence, to launch a campaign with profits from the sale of the re-released range assisting families and children in need across Australia.
The unique partnership follows similar overseas trends - such as YSL’s recent initiative with disadvantaged teens in London - where luxury brands are developing collaborations with a social imperative, working with demographics well outside their core purchaser.
The range will include 25 styles of optical frames and another 12 styles of sunglasses varying in design and detail. Prices begin at $389 and $329 for optical and sunglasses frames respectively.