You'll find Pet Shop Girls (PSG) on Little Lonsdale Street in a store that brings an explosion of Tokyo colour to Melbourne.
The brains behind the operation, Chiara Ippoliti, has spent considerable time in Japan and has honed her knowledge (and love) for the country and its fashion. Inspired by what she had seen and frustrated by the lack of Japanese fashion at home, she set about opening a store that delivered her favourite pieces to Melburnians who may crave for Tokyo street fashion.
While other more established Japanese brands like BAPE, Commes des Garcons and Yohji Yamamoto already have a significant presence in Australia, PSG is all about the hard to find. Ippoliti’s sense of Nippon style has translated into a perfectly considered selection of Japanese labels, such as Merci Beaucoup, Frapbois, Zucca, NeNet, Belly Button and cult-favourites from Wakatsuki Chinatsu. PSG also stocks Australian brands such as POMS, Dress Up and Pageant.
By her own admission, Ippoliti is attracted to “any label that is a little bit crazy and a little bit kawaii”, but the pieces here are functional rather than gratuitously girly. With a strong emphasis on colour, layers and patterns, PSG delivers on both the eccentric – Tsumori Chisato cat-eye sunglasses – and the eclectic.