Alex and Tim Britten’s studio is chock-a-block with evidence of their obsession for tailoring. Endless racks and piles of patterns spill out from all angles, hinting at the difficulty Alex and Tim have with drawing the line between studio and home, work and life. Their passion for menswear keeps them here; the same passion that’s witnessing their barely-announced debut store hunted down by a growing number of discerning Melbourne men.
Dubbed ‘Customer Store’, the retail spot sits at the entrance to the pair’s sixth-floor studio on Flinders Lane. It’s easy to see why they chose the position – the small space provides just enough room for displaying a tight edit of pieces and the natural light allows customers to explore the intricate details that From Britten pieces are renowned for. Furthering this, it showcases Alex and Tim’s custom service, offering a personal experience, where made-to-order suits and shirting can be perfected according to each individual’s taste.
It also provides just enough space for the Brittens to stock pieces from a handful of like-minded labels, exposing customers to aesthetics they may not usually explore. Take PAGEANT, for example, the sleek baby of Amanda Cummings and Kate Reynolds, who use their label to satisfy their penchant for Nike Jordans, London street style and high-tech fabrics. The average From Britten client may be a stickler for classic tailoring, but if they love the subtle complexity of the Brittens designs, they’re bound to lose their cool for PAGEANT’s fabrications and form. The same will be said of the timeless lines of Christopher Esber Menswear and Song For The Mute’s beauty-by-drape, which are both also stocked here.
The new store tops off From Britten P/L’s incredibly successful 2012. Showing at Mercedes-Benz Fashion Week Australia brought the label rave reviews on an international scale, leading to press in publications including Fantastic Man and Carine Roitfeld Fashion Book and successful showings in Paris during the men’s collections earlier in the year. Who knows what will come next.
From Britten P/L Customer Store
Level 6, 289 Flinders Lane, Melbourne
Mon to Fri 11am–6pm