For some people, having others jump the fence of your event is pretty frustrating. But for Hinny Tran, this is a mark of success.
“I was really proud of that,” says Tran, the creative director of Fred Hates Fashion.
The event is now in its third year, and while there’s no guarantee it will get more fence-jumpers, the promise of augmented reality, wearable technology, and a solar-powered backpack means there’s going to be a lot of interest.
“If you purchase a ticket and scan it with the app, Layar, it’ll come to life with a preview of the what we’re about,” he says.
The night makes no bones about it challenging the expectations of a formal runway. If you go, you’ll catch an exhibition and interact with motion sensors throughout the space.
Designers such as Vincent Li have collaborated with filmmakers such as Daniel von Czarnecki, and these works will fuse fashion and technology in ways you haven’t seen before. Think your dorky old Casio Baby-G, but with more grunt.
While this concept sounds more like an experiential art piece, for Hinny, Fred Hates was born out of the less-than-pleasing aspects of the fashion world he found himself in.
“When I finally entered the fashion industry it was nothing like I imagined. Sometimes the organisers of shows didn’t even know the names of the designers,” he says.
Fred Hates does something most runways do not. With the addition of film, you get to see these garments’ individual stories.
“I remember when I was a kid and I used to wear superhero T-shirts. For us, these garments are like the The Avengers of fashion.”