A Rains concept store has opened in Manchester Lane in the CBD. The young Danish brand known for its buttery soft rain jackets has hundreds of stockists around the world, but it only recently began opening retail stores.
Melbourne is just the fourth city in the world to get a Rains store. The first two were opened in Denmark in 2016, followed by one in Paris earlier this year.
The Manchester Lane home is fitted out in Rains’ official birch veneer racks and shelving, showcasing a range of jackets for women and men. The core range comes in black, navy and green, while this season’s release includes a pink, and blue-green colourway. There’s also an exclusive range of limited-edition styles available.
Bags and accessories now make up 50 per cent of the brand’s offerings, so you’ll find Rains’ stylish and practical backpacks alongside weekender bags and totes, plus some accessories. Anything you find online but don’t see in store, you’ll be able to order directly from here.
Rains shares this space with Principal, a multi-brand fashion store for men and women. The focus at Principal is on high-quality streetwear and elevated casual looks from local brands such as P.A.M, Dress Up, and Kloke, mixed in with Scandinavian brands including Wood Wood and Soulland.
19 Manchester Lane, Melbourne
Mon to Thurs 10am–6pm