After the runaway success of its pop-up stores in Sydney, socially responsible label YEVU is finally making a pit stop in Melbourne. The Sydney-based label opened a web store last year to much fanfare, but for those not content with simply pressing “add to cart”, a two-week pop-up on Smith Street is your chance to see the kaleidoscope prints IRL – no zoom necessary.
Designer Anna Robertson founded YEVU after spending a year in the Ghanaian city of Accra as an aid worker. Since 2012, she has worked to connect local garment businesses and skilled workers to the rest of the world through the brand. The label’s traditional wax-print cottons are from local markets around West Africa. They are then turned into simple dresses, trousers, bomber jackets and jumpsuits by a small team of Ghanaian seamstresses and tailors. With unfussy basics in eye-popping prints, YEVU consistently sells out at Sydney pop-ups within a week.
YEVU Pop-Up Store
327 Smith Street, Fitzroy