Located diagonally opposite rock institution, The Tote, along with some random shopfronts, derelict spaces and an old-school corner milk bar, Vale and Ward is a luxury label that focuses its designs on handmade garments for women. With particular attention given to what Creative Director Marc Carnevale describes as “the silhouette and clean pared-back lines”, Vale and Ward concentrates on using tactile fabrics and natural fibres to achieve an exceptional finish.
Carnevale, along with business partner Shane Heward, brings years of fashion experience to the design table, and while Vale and Ward has been in existence since 2009, it’s only now that the physical store has materialised.
Keen supporters of the local fashion industry, the pair source all their fabrics from Melbourne markets, with an eye for creating ethical, sustainable clothing to suit women of any range, taste or style. No superciliousness happening here; that much can be guaranteed.
From the three replica Phillipe Stark Mademoiselle leopard chairs located inside, to two modish racks of clothing and a specialised jewellery case featuring Candy Spender jewels, it’s clear that the Vale and Ward team live for a little flare. The antique Singer sewing machine in the window and mannequin torso on the counter provides an idiosyncratic touch.
With Vale and Ward clothing currently stocked at select boutiques (Blondies Boutique, Galerie Soleilo, Cartoon Boutique), the boys’ new Collingwood showroom now allows its clientele to experience VW’s fashion philosophy firsthand.
While the showroom is only open on weekends, you can call Vale and Ward anytime for a specific appointment. The summer 2012 and winter collections are now available for viewing. And on that note, we like what we see.