Following the success of her two bricks-and-mortar stores, After Store (opened 2007) and Pan After (2012), Phoebe Munro is expanding her business once more. Now it’s with the launch of online store, After Online.
This new branch of the After family extends her support of the local businesses and fair-trade producers whose goods fill her shelves.
“We’ve always liked to create awareness about sustainable products,” she says. “Our focus with the website is to create a platform where we can share that with everyone else.”
The eclectic and understated store features the full range of objects available in the two physical stores. There’s a curated selection of homewares, textiles and artful goods from Africa, Mexico, Japan and beyond. More recently, Munro has been stocking unique local food products such as paleo beef jerky and hot sauce, both by Melbourne business Hunted & Gathered.