Husband-and-wife team Kyleigh and Sam Fisher have expanded their fashion label, Tanner + Teague, into a multi-level concept store. It has a wine bar on the ground floor and a designer apartment on the top.

“We wanted a concept store like we experienced overseas,” Kyleigh says. “Places like Liberty in London or The Line in New York, where it’s not just about showcasing the product, but an immersive place where you can shop, eat, drink and stay.”

These highly curated retail spaces are about presenting a lifestyle and aesthetic, encouraging customers to hang around the space and explore, rather than race in and out for a specific item.

The couple spent two months fitting out the brand’s new home – a three-storey building on Brunswick Street. It sticks to the minimalist leanings of their designs, with lots of grey concrete and a muted palette of blacks, whites and greys. There’s a mix of dark- and light-wood floors and sections of exposed-brick wall. It could easily be one of the concept stores that inspired it.

On the ground floor there’s a “sensory area”, dedicated to fragrances by Issey Miyake, Helmut Lang and Mark Buxton (the man who created Comme de Garçons’s iconic first fragrance), and a selection of objects and homewares from here and overseas. There’s also a small wine bar (opening as soon as the liquor license comes through). Close friend and sommelier Cameron Muncey is behind the selection of wines and charcuterie. (If Muncey’s name rings a bell, that’s because he’s also the lead guitarist for Jet.)

The second floor is all Tanner + Teague leathergoods, men’s, women’s and children’s wear. A new addition is Sam’s “VIP” made-to-measure service. Kyleigh says it’s for “hardcore Tanner + Teague fans” who want special commissions such as suits and even wedding dresses in Sam’s signature style of draping, which he honed while working as a patternmaker for Vivienne Westwood in the late 2000s.

The light-filled apartment on the top floor – designed for visitors and tourists – showcases the store’s products in a home context. “We are a made-in-Melbourne clothing label and have lived in this area for most of our lives,” Kyleigh says. “We want to create a personalised experience [for people] so they get the full story. We’ll greet them, give them recommendations of where we like to eat and go.”

The suite is available to book through Airbnb and by getting in touch with Tanner + Teague. But even if you’re local, you're welcome to stay a while.

Tanner + Teague
266 Brunswick Street, Fitzroy
(03) 9417 5659

Hours:
Mon to Fri 10am–6pm
Sat 10am–5pm
Sun 11am–5pm

tannerandteague.com.au