Song For The Mute designers Melvin Tanaya and Lyna Ty have been busy bees of late. Not only did the design duo take out this year's L'Oreal Melbourne Fashion Festival Designer Award but the young label has now set up a temporary store in one of Australia's luxury department stores.
Song For The Mute will launch a concept boutique today at Westfield Sydney's Harrolds store as well as an in-store installation at the Collins Street Harrolds in Melbourne. The temporary store in Sydney will be part store, part studio and include a light-box installation aimed at providing a holistic space where both existing fans and newcomers can experience the label first hand.
Other labels found at Harrolds are the cream of the crop of reputable international designers: Tom Ford, Balmain, Givenchy, Comme des Garcons and now Song For The Mute. Being featured alongside such respectable retail neighbours is a great coup for the Sydney label, and will help the designers reach a large customer base interested in quality tailored menswear and forward-thinking designer – all of which can be found within the current Song For The Mute range, Milieu.
Featuring Australian Merino wool, sleek leather and Japanese denim and cotton, Milieu consists of 35 garments, five of which will be exclusive to Harrolds.