Jacqui Alexander’s Skinny Nelson label represents the growing expectation of both a socially and sartorially conscious audience. This is: fashion with an attitude that leans towards environmental sustainability, whose basics comfortably gender-blur, and most importantly, is affordable and simple, yet made with care. Skinny Nelson answers all these demands with its minimalist Japanese and Scandinavian-inspired style and strong eco-friendly philosophy, boasting ‘clean lines and understated wearability’ much in line with Swedish-pioneered design, now available online.

Skinny Nelson’s AW11/12 collection ‘Nostalgic Winter in the Swiss Alps’ is a nod to a wistful vision of Scandinavian winters and ski lodge style without the excessive pomp of colours or easy-fade trends that leave you naked before the winter’s end. Thick, lush knits in forest green, silver snow, black, heather grey and white are mixed with quirky alpine prints, whether taking the form of cable knit sweaters ready for sitting by the fireplace, or slouchy soft brush kimonos perfect for lounging around. Cropped styles are layered on top of stripy winter long johns and other winter warmers.

While Skinny Nelson’s stockists currently include Fat and Somewhere, their new online store helps us with doorstep-based closet restocking.

To celebrate the launch of the e-store, Skinny Nelson is giving away five $100 online shopping vouchers. To enter the competition, readers must simply visit the Skinny Nelson website and enter their email address into the newsletter subscription tool bar.