For two weeks, online store Shop Kinobi will move off the screen and into a space on Gertrude Street. The store will stock clothing and homewares from a selection of emerging designers who fall in line with owner Ally Macrae’s ethos of slow fashion.

After working in London as a buyer for Urban Outfitters Europe, Macrae came back to Melbourne to create something very different from the world of fast fashion. Her desire to advocate considered buying and production transparency culminated in Shop Kinobi. Her philosophy extends from the selection of small-run products to the recycled paper packaging used to wrap orders in.

“I’m drawn to designers who design to their own tune,” Macrae says. “I like natural fabrics in minimal shapes with a twist; clothes that will last beyond a season and that have been made with care.”

The Shop Kinobi pop-up will house a mixture of Australian labels such as Georgia Alice and Heridadegato as well as exclusives from US labels Rowena Sartin, Jesse Kamm and Correll Correll, among others.

The Shop Kinobi pop-up will run from April 11 to 26.

Shop Kinobi Pop-up Store
71 Gertrude Street, Fitzroy

Wed to Fri 11am–7pm
Sat 10am–6pm
Sun 11am–5pm