In April 2014, the world’s largest beauty retailer, Sephora, announced that it would open its first Australian store in Sydney. Then earlier this month, we found out a second store was opening in Sydney.

Those asking, "What about Melbourne?", will be pleased to know that Sephora will open before Christmas of this year in Melbourne Central.

For those unfamiliar with Sephora, the beauty brand first opened in Paris in 1970, and has since launched around 2000 stores worldwide. The brand is owned by luxury goods conglomerate LVMH.

Country Manager for Sephora Australia Libby Amelia says, “Melbourne has always been on our radar, it was just a matter of timing and the right location – which is hugely important to Sephora.”

The new store will be located in Shot Tower Square within Melbourne Central.