International cosmetics retailer Sephora will launch a store inside Melbourne CBD’s David Jones this spring, the company’s fifth Melbourne branch following openings at Melbourne Central, Chadstone, Highpoint Shopping Centre and Westfield Doncaster.
The David Jones store will be smaller than other locations, but will have a more refined look and feel. Unlike other Sephora stores, this outpost will only carry Sephora exclusives, such as Rihanna’s Fenty Beauty, Peter Thomas Roth, Miranda Kerr’s KORA Organics, Marc Jacobs Beauty, Kat Von D Beauty and the in-house Sephora Collection.
While the company is staying tight-lipped on an exact opening date, it plans to launch before the end of 2018 and in typical Sephora style: with free gifts for early arrivers, free samples and free coffee.
At the Westfield Doncaster opening, the line started forming at 3am, so that caffeine might come in handy if you’re one of the first in line.
Sephora David Jones will launch before the end of the year.