The love affair between film and fashion shows no sign of waning with an increasing number of young and old labels capturing their collections via the narrative guise of film. Continuing the moving-image movement is No Home, an exciting fashion and film project set to launch as part of L’Oreal Melbourne Fashion Festival cultural program.
Up until now fashion films by local labels have been limited to the private screens of our computers, free of fanfare, red carpet premieres and public praise. No Home derives its name from the previous lack of a celebrated public platform for the genre and aims to bring public recognition to the blossoming world of fashion film.
The pseudo-film festival will see leading and emerging Australian fashion designers such as Arabella Ramsey, Beat Poet, Carly Hunter, Limedrop and Alexi Freeman come together with leading and emerging filmmakers, including Alex Goddard, Chase Burns and Mark Trzopek, to produce short films that run between two and five minutes.
In amongst the local talent, No Home will also feature a few stand out international submissions. Swedish label ACNE’s film Concrete Island, by Sydney creative wunderkind Daniel Askill (brother to jewellery designer Jordan Askill) will be on show as well as kaleidoscopic film The Island by UK filmmaker Scott Altman, and featuring Greek label Athena’s 2011 spring/summer scarf collection and music by The Velvet Underground.
In order to push creativity to the limit, the independently produced films are required to steer clear of promotional or ‘look book’ oriented visuals. The rest is left up to their own creative devices.
No Home is not only giving a public home to fashion film, but is also aiding in the conversation between consumers and the fashion world, thanks to the project’s official website. Following the festival’s premier, NoHome.tv will provide audiences with links, clips, visual and audio resources to give visitors the opportunity to remix and re-interpret films and become directors in their own right.
No Home will premiere on March 7 at the Australian Centre for the Moving Image.
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